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Fallujah Operation Name Change

Did you notice that the US Military changed the operation name for it's attack on Fallujah?
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The original name given to the Fallujah assault was "Operation Phantom Fury." (angry ghost).

The military thought that name would create a negative public image. So, while they circled over Fallujah with lumbering C130 planes that perform the machine-gun equivalent of carpet bombing, by shooting a large slug into every square meter of ground, they changed the name of the operation.

The new name: "Operation New Dawn"

More like "Operation Bloody, Burnt and Splintered Dawn Splattered with Feces." But what's in a name?
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