Published 11/10/2004 11:35 AM
CHICAGO, Nov. 10 (UPI) -- Enthused consumers take to the streets, singing a schmaltzy tribute to an online retailer to the tune of a famous Frank Sinatra song. The cable TV spot ends with the consumers proudly proclaiming they went shopping "eBay," with the same intense emotion old Blue Eyes sang that he lived life "My Way."The technology that powers the online auctions at eBay.com -- and other online sites -- actually is creating a new way of life for many. --The Web is a weekly series by UPI examining the global telecommunications phenomenon known as the World Wide Web. E-mail sciencemail-AT-upi.com