This evening, 30 committed activists from Jewish Voice for Peace and Adalah joined together to launch our latest Divestment campaign Our latest target in the campaign to socially and economically isolate the jewish state is Tiaa creff, a retirement and financial services company

Frankly, we haven't been too successful in any of our previous divestment attempts, but the publicity they generate is priceless. The goal of this is PUBLICITY- any financial loss to the Jewish state is negligible anyway.

So make lots of noise. The goal is the sound and the fury. And don't let anyone tell you thats not enough