With strong support from students and youth, the CIW won its four-year Taco Bell Boycott in 2005. Now the CIW and its allies are organizing to extend these precedent-setting gains for farmworkers throughout the rest of the fast-food industry. Over the last year, however, fast-food giant McDonald's has consistently responded to the dire human rights crisis in the fields as a mere public relations crisis, threatening to roll back the advances the CIW has won through years of struggle.

Immediately following the CIW's McDonald's Mini-Tour – which will travel from Immokalee, Florida to McDonald's headquarters outside Chicago, Illinois from October 14-24th – the Student/Farmworker Alliance calls for two days of widespread, decentralized actions on October 27-28th to show the fast-food giant that Immokalee's workers are not alone in this fight.

The time is now for students and youth – what McDonald's calls its advertising “sweet spot” – to demonstrate to the Golden Arches that if it refuses to work with the CIW for real labor reform in its supply chain, we will soon become its sore spot. Start organizing today in your community for the Days of Action, and don't miss out on this pivotal “1-2 Punch!” Let us know what you're planning, and be sure to send us photos of your colorful, creative actions!

--> Visit sfalliance.org today, where you can find:

* Organizing ideas and suggested actions
* Background info on the Campaign for Fair Food
* Resources including flyers, stencils, chant sheets, radio PSAs, and more