China: global business and expansion strategies

by China Venture News www.chinaventurenews.com

While Americans listen to the debate in the U.S. Congress about how to isolate America by erecting trade and investment barriers with China, our global trading partner is fully embracing globalization.

Dr. George Zhibin Gu's book "China's Global Reach" arguably advances China's modernization and reforms. In sharp contrast to policy shapers adherence to reports by the US-China Economic and Security Review Commission, Gu, an investment banker and business consultant, does not inject any gloomy forecasts about China's fast march into the world community.

China has indeed learned from America's or more specifically Silicon Valley's achievements in science and technology. The Middle Kingdom's national strategy for Research and development (R&D) has escalated more than 20 percent since 1995 with impressive results, in stark contrast to the 6 percent spent in the United States.

Gu writes " that this is a creative era for China. And one most unexpected outcome is the existence of a new manufacturing center, coming to life seemingly from nowhere."

Few observers can dispute the Chinese innovation in multinational firms like Huawei in telecommunications equipment, Lenovo's advances in computers, and the Haier Group in appliances and electronics, all based on a successful export-oriented strategy of brand-name recognition, and of course, a leading edge R&D program.

Maybe American manufacturing needs to simply renew its embrace of globalization with the same spirit of optimism and competitiveness now found along the ancient silk road in Xi'an.

New Book: China's global reach: markets, multinationals, and globalization

Author: George Zhibin Gu;

Afterword by Andre Gunder Frank

Publisher: Trafford


Contents of book

Introduction
Growing Up in China
Going International
Returning Home
This Small Book

Acknowledgements

General Notes

Part I China as a New Global Theater

Chapter 1 Ambitions of the Foreign Multinationals in China
Today’s Versions of Columbus and Magellan
Why Are They Here?
Why China?
One Big Factory-Market
More Sectors, More Players
The Business of China Is Business!

Chapter 2 Creation of a Global Manufacturing Center
Stock Market With No Charter
Arrival of Indian Companies
One U.S. Banker’s Discovery
Tens of Millions of New Businesspeople
Rapid Development Driven by Shortages
Business Elements, Strong and Weak
A Crowded Market
Convenient Settings
Future Trends

Chapter 3 All Players Are Important
Competing International Players
International Banks
International Listings
Consumer Views

Chapter 4 Learning—a Big Industry
Demand for Education
A Top School
International Involvement

Chapter 5 The Officials’ Global Reach
Officials Lead the Way
Guangdong versus Inland
Abolishing Bureaucratic Tricks
International First
New York Versus Beijing

Chapter 6 “Capital Is Not Enough”
No Shortcuts
Volkswagen Versus Beijing Jeep
“Capital Is Not Enough”
Ericsson’s Seven Mistakes
Bashing Carrefour

Chapter 7 “Why Is China Still a Developing Nation?”
Hiring by Foreign Multinationals
New Era of Global Job Transfers
Job Worries Around the World
Hiring by Chinese Players
Global Job Transfers: China Versus India

Part II China’s New International Experience

Chapter 8 Price, Price, Price
A Chinese Edge
GE in China
Japan’s Global Efforts
Cisco Versus Huawei
Microsoft in China
Global Price Reductions

Chapter 9 When Can Chinese Companies Become Global?
Weakness at Home
Foreign Observations
Low Benefits for China
State Banks: “The Troublemakers”
A Long Way to Go

Chapter 10 China’s Global Reach: Alternate Strategies
International Efforts
Bringing International Business In
More Exchanges and Widening Channels
Buying Into International Markets
Creating More Partnerships
Foreign Acquisitions

Part III China’s Reform at Home: The Unfinished Task

Chapter 11 Problems Outpacing Solutions
State Assets and Death on the Nile
“Two Pockets of the Same Jacket”
Lack of Weapons and True Owners

Chapter 12 How Can a Man Still Wear Baby Clothes?
Factories and Highways Are Not Everything
Credit Crisis and Banking Problems
The Richest Man in Shanghai

Chapter 13 Crises and the Forward Movement of the State Sector
Rapid Changes in the Managerial Class
Long Live Competition!
Reform Difficulties
Painful Layoffs
Government Trimming

Chapter 14 When Can China Achieve Meaningful Restructuring?
A Saturated Market
The CEO in China and Elsewhere
Who Is Responsible for Wealth Creation?
Buying Parties Ready?
Need for Greater Determination

Chapter 15 Employment and Other Traps
Jobs, Personal Freedoms, and Opportunities
Lives of the Migrants
Employment Difficulties for Other Groups
Death of a College Graduate

Chapter 16 Other Uncertainties for the Business World
Tails Everywhere
Lucky International Players
“The Red Building”

Part IV Globalization in Light of History

Chapter 17 An Unbroken Circle?
The British Isles as a Global Center
China’s Missed Opportunities
The U.S. Way: Dumping Losers
Expansion and Wealth Creation, Past and Present

Chapter 18 A New Global Trend: Mega-Companies and Global Expansion
Bigger and Bigger Multinationals
First Strategy: A Strong Home Base
Second Strategy: Reducing Players and Creating a New Form of Dominance
Third Strategy: A True Global Reach
China’s Participation in the World Economy

Chapter 19 More on the Circle
Who Has Affected Globalization the Most?
First Factor: Japan’s Global Reach and Retreat
What Is Going On in Tokyo?
South Korea: Glories and Bubbles
Second Factor: Asia’s Financial Crisis
Third Factor: The World Trade Organization
Unexpected Developments

Chapter 20 The World Watches: How Does China Achieve Sustained Growth?
A Great Paradox
Effective Government, Different Role
A New Model
Getting Out of the Box
China’s Best Choice: A New Society
A Great Convergence
Laws

About the Author

George Zhibin Gu, a native of Xian, obtained education at Nanjing University in China and Vanderbilt University and the University of Michigan in the United States. He holds two MS degrees and a Ph.D. from the University of Michigan.

Since 1990, he has been an investment banker and business consultant. He has worked for the last 15 years in the investment world with a focus on China. His work focuses on helping international businesses to invest in China and the Chinese companies to expand overseas. He has worked for Prudential Securities, Lazard, and State Street Bank, among others. He generally covers mergers and acquisitions, venture capital, business expansion and restructuring.

Also, he is a commentator on a changing China in relation to global development. His articles or columns have appeared in Asia Times, Beijing Review, The Seoul Times, Financial Sense, Gurus Online, Money Week, Online Opinion, Asia Venture Capital Journal, and Sinomania, among others. He is the author of three additional books, China Beyond Deng—Reforms in the PRC (McFarland, 1991), China and New World Order (Lulu, 2006), and Made in China – Players and Challengers in the 21st Century (Portuguese edition, Centro Atlantico, 2005). He is also a member of World Association of International Studies hosted at Stanford University. He now resides in Guangdong, China.

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