As America faces the most calamitous military misadventure in its history, the administration offers unqualified slogans rather than detailed plans to remedy the horror it created in Iraq. The American mass media is now buzzing with the sound of nothing meaningful. The Bush administration has resorted to contextually meaningless slogans in its efforts to dupe an increasingly sceptical public. The latest inane slogans saturating the airwaves are “win” and “way forward”. Only adolescents and the daft invest meaning in unqualified slogans – shall we test the latest two slogans and attempt to determine the ruse behind the deception?