Existence in a post-modern world, or living in a world where text/image (signs) have imploded and offer no inherent meaning outside a consciousness that animates/endows signs which in turn deliver meaning/endowment back to the same consciousness that so desperately needs to invest in meaning! In other words, ‘reality’ is up for grabs; creating your own reality in a world of competing ‘realities’ has become the principal pursuit of modern humanity.